I am super excited to announce the new collection by Keji Victoria: #madewithlovebykv. I originally spoke with Keji >here< and we spoke about her very first collection for KV Designs. I have been keen to follow Keji on her journey and find out what's new with the collection for 2016. I had the opportunity to catch up with Keji to find out all about it!
The #madewithlovebykv collection is all about exploring creative directions in fashion. From exotic, to playful, to classic pieces, Keji expressed: "I was eager to explore creative freedom and focus on aspects that I love as a designer." The collection is set to cut across cultures, generations and trends, Keji explained: "Everyone can find something they love. I want it to be fashion that's inclusive." I think this is brilliant, how wonderful to want to include all people.
Not only is this collection stylish and bold, but also ethical! Which is such an impressive aspect of KV Designs. "Personally, I'm passionate about supporting businesses in my community. I regularly visit my hometown Kano, Nigeria, and I'm constantly exposed to and inspired by beautiful fabrics and textiles I find in the local markets. It's important to help the economic state of small businesses in the fashion industry, so KV Designs are committed to sourcing fabrics from such businesses." Again, I think this is wonderful, and speaks volumes about the good values of KV Designs.
To make things easier for us, there is a new feature in the latest collection, the real model size guide. This provides details of the actual size of the model photographed so that we can determine the right size by matching the fit of the model's figure to our own. There is also a general size guide provided, so that we can specify our body measurements when ordering a customised piece, because remember each item is hand made, which makes it feel so special!
As you can see there are many beautiful pieces in the collection, one of my favourites being the Amina red jacket pictured above. I wanted to find out what Keji's personal favourite item was: "This is a hard question! It would be hard for me to pick one because I really do love each and every piece. But if you were to ask which piece I would wear right now, it would be the Khadijat wrap dress. I do love dressses and the beautiful thing is that it can be converted into a long waistcoat, so it can be dressed down with jeans also."
‘Being a part of the whole making of the collection; from sketching to sampling, means that every piece has my customer in mind. What makes the KV person comfortable, bold, and unique? Personal touch sometimes gets compromised when making multiple pieces and we sometimes get too focused on following a theme or following trends that do not necessarily reflect our customers needs. My second KV collection goes against the norm- there is love behind every piece!’– Keji
To see more of the collection, please see the links below: